Design process

At Vivid Creative we take a step-by-step approach to design. That is, we explore all possible design directions, thus ensuring the end results reflect each clients brand and organizational story.         

PHASE 01: BRAINSTORMING + RESEARCH

The goal of brainstorming is to generate numerous ideas with as few parameters as possible. From here, we select the ideas that have the most potential to build and enhance the brand, set the overall visual language, and tell the story.

Whether creating new visuals or refining existing ones, research helps us achieve project and design objectives. We analyze the brand position of our clients as well as their competitors in order to help us gain a broader perspective. After comparing existing brand identity, visuals, materials and trend, we summarize the core ideas into specific design key words that are used as themes for the upcoming concepts.

PHASE 02: CONCEPT DEVELOPMENT

We take the ideas from Phase 1 and generate preliminary visual concepts that represent the first pass of imagery that connects it back to the core idea.

PHASE 03: CONCEPT REFINEMENT

This phase is critical as we incorporate feedback from our clients to help evolve the concept.

PHASE 04: CONCEPT FINALIZATION

This phase consists of fine tuning and perfecting all the details of the chosen design direction.

PHASE 05: PRODUCTION READY

After the final approval of the design, we prepare and send production-ready files.